A Startup In Smart Wearables Designs Jewelry For Your Safety

STAND a new startup in the field of Smart Wearables has designed and introduced an all-new safety product and is ready to deliver its customers a perfect blend of fashion and function, which is also the company’s motto. Women’s safety is the vision and mission of this company, one of their many products called BOLD is designed in a way which is very small and discrete and is safety wearable in the form of jewelry for women for their safety wherever they go. Company has already gone a long way and have won a number of prestigious awards and have been regarded and recognized as an innovative and cutting-edge product that depicts how in present times we have come with the technology of the Internet of Things (IoT)

STAND is a company formed in January 2019 by four graduating students with the motive of providing safety products for women. BOLD by STAND is a safety product that is designed by two engineering graduates who studied at Queen’s University Belfast. BOLD is a piece of jewelry wearable designed with innovative technology and motive to keep women safe and out of harm’s way. The piece of jewelry sends a message to all the five pre-defined contacts that you trust. The person who feels unsafe at any point in time, with a touch of a button on the jewelry can activate it to alert the five pre-defined contacts. The USP of BOLD by STAND is that it does not require a mobile phone to function; the purpose was to provide safety to all.

As shared by Emma McQuiggan, the Co-Founder of STAND, “When you’re walking home from the library at night, and it’s dark, and you’re alone, this product will give you confidence that you’re OK. It is needed to go with a normal outfit you’d wear on a night out. Otherwise, people won’t wear the device.” According to her, the basic idea behind this product is to promote safety and increase its reach to women by making it aesthetic.

Co-founders Emma McQuiggan and Ben Lindsay share that the end goal of BOLD is not for everyone to possess this device. The end goal, according to them, is for people not to require it at all.

This metallic wearable looks extremely cool and sleek and works by sending a Google Maps location to your family or friends. You can press one button to share your location with them and to tell them that you are safe. Pressing the button twice tells them to call you in 10 minutes. If you press and hold the button, you will be conveying an emergency to them.

The founders share that they want people around the world to feel safe at all times, irrespective of whether they are indoors or out at any time of the day. This piece of wearable will cost you £199, which is a small price to pay for your safety and that of your loved ones.


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