TIME Launches TIME Immersive: Breakthrough In Visual Journalism with AR and VR Applications.

Augmented Reality and Virtual Reality are both, with the advancement in technology, making its way into the day-to-day lives of the people. Every industry wants to inculcate AR and VR into their field. One such breakthrough has been made by TIME with its TIME Immersive project in the field of journalism. TIME is said to have always been on the front foot of sharing news or story. This project aims at bringing the stories to life with its AR & VR Applications. The user can have an interactive experience of the way you read or see the stories. The applications are available on both iOS and Android phones to promote the AR-VR project by TIME.

TIME did its first feature in TIME Immersive named “Landing on the Moon.” This feature allows the viewers to have a life-like experience of the scientific and historic landing of Apollo 11 landing in an accurate cinematic display in 3D on any top of the table at ones home. The users can experience the tabletop landing of Apollo 11 on moon in the AR mode. Not only the visuals, but it also includes the original audio of Neil Armstrong and also displays the first steps taken by him on the moon. Hence, it can be rightly said that this breakthrough will make the entire AR and VR experience very intense.

At an event, Nick Partridge, the leader of strategic partnerships for the Museum and Co-Director of the Apollo 50 national celebration said that, “The National Air and Space Museum’s Apollo collection is the largest in the world at present, and we are excited to present Landing on the Moon with our partners at TIME, whose Apollo-era reporting helped shape the way Americans experienced the space race. This AR activation brings our artifacts to life like never before, and we hope it inspires a new generation to define their own21st-century Moonshot.”

TIME Immersive’s launch follows the announcements made earlier this year about the two breakthrough projects by TIME. One, “The March,” it will offer the viewers an unprecedented chance to have a life-like experience of the historical movement of March for Freedom and Jobs in Washington by giving it a groundbreaking room-scale and interactive. Second, “Space Explorers,” it is an International Space Station (ISS) Experience, which is a documentary series.

Hence, it can be said that there is not even an iota of doubt that this breakthrough is going to change peoples perspective of watching a news item. TIME is said to have never left any stones unturned in providing and sharing the news and stories in an innovative manner. With the help of Augmented Reality and Virtual Reality, they will take the field of journalism to the next level. However, this is not the end for the TIME Immersive; TIME has promised to launch more immersive projects in AR and VR which shall be released soon. So, it’s a matter of TIME, and we shall have access to more immersive projects.

Natuzzi Provides for AR & VR Retail Space For Furniture Shopping

Founded in 1959, Natuzzi Group is a company dealing in Italian Furniture. The company is ready to launch its very first virtual reality store to provide its customer with an immersive shopping experience like never before. The giant Italian Furniture Company’s Madison Avenue Showroom situated in New York has an Augmented Reality Store. The purpose of this AR store is to allow its customers to have a life-like experience by immersing themselves in the digital form of whatever their home looks like, in AR. Further, it helps them to decorate their homes however they feel like with the class-apart furniture provided by the Italian Giant- Natuzzi. They can place the items to their drawing room, kitchen, lobby, living room, etc. to decide whether to buy the product or not according to their VR experience.
This project sets an example of how advanced the customers have become that they have access to such an amazing facility to pick and put a piece of furniture with the help of Virtual Reality to their home and decide whether it looks good there. To see how that particular furniture will look in the specific place, customer will have to put on the HoloLens 2 headset made by Microsoft that would help the user change the colors and patterns of the same. They can easily move the things around and interact with the house-environment in the store itself.
Pasquale Junior Natuzzi, the Creative Director of the company, shares that, “It gives them (Customers) a sense of place and mood that’s almost as real as a physical furniture display, and the experience helps them form an emotional connection to their choices.”
The Italian furniture brand Natuzzi has done its research and testing and based on the results of it, it is predicted that the closing ratio (The number of shops closing down) shall be minimized by at least one-third in the long run with the introduction of Augmented Stores. Furthermore, it is also predicted that by the end of year 2020 there will be a large number of Augmented Reality Stores across the globe so that it saves the customers the hassle to imagine and decide whether the particular piece of furniture will look good in the specified space or not.
Not only will this project be beneficial for the customers but also for the seller. It will lead them to keep less inventory in the stores and to save up space, having large stores mean that the owner needs to spend a hefty amount. The cost saved on one particular store can help the company expand and increase the number of stores worldwide to make its presence globally.
This project by Natuzzi is an attempt on giving tough competition to other brands such as the furniture retail giants IKEA and Opendesk. Moreover, this new development in the furniture brand will bring in more customers, because of the cutting-edge technology that will allow them to see how a particular piece of furniture will look in their house before buying it.

[AR]T By Apple: A Brand-New AR Experience In Art At Apple Stores For The Enthusiasts Worldwide

Apple has come up with open registration for their recent and groundbreaking Augmented Reality (AR) experience available around the globe. It is an AR experience which art-based, and Apple is calling it “[AR]T,” which will be offered globally at their stores around the world. There are three sessions involved and will comprise of:
An in-store session.
An interactive walk filled with a few inspiring works of present-day artists including installation of AR Art which shall be made available at Apple Stores globally.
Teaching all the fundamentals relating to the Augmented Reality with Swift Playgrounds.
To initiate this process and have a kick-start to their project, the Apple Stores in London, New York, Paris, San Francisco, Hong Kong, and Tokyo will host the “[AR]T Interactive Sessions” to introduce their customers and the public at large to experience the AR in Art. To execute this, they will premier some of the present-day artists across the globe with the use of Augmented Reality. Some of the contemporary artists whose works will be displayed in this interactive [AR]T Session are Giorno, Cave, Djurberg, and other globally-renowned artists to give the people attending the session a chance to appreciate the technology involved in the process of developing Art with the help of Augmented Reality.
The [AR]T in-store session will be of 90 minutes duration and will make the attendees aware of all the basics of Augmented Reality using Swift Playground. The attendees will be given a chance to use whimsical objects and immersive sounds to experience and learn the process to create the AR experiences.
Apple’s third introduction to [AR]T experience involves the installation of Augmented Reality Art. The process of installation will be done using the [AR]T Viewer in the Apple App Store; the users with the help of this Application will be able to initiate the interactive piece of art named “Amass” by Nick Cave. This process will make the attendees travel on a journey to experience and gather the “Ikon Elements” and live the experience filled with positive energy in the Apple Store itself.
Right before the premier of this in-store event to make the people experience the Augmented Reality in art offered by Apple, Deirdre O’Brien, Apple’s Senior Vice President of Retail + People delivered a speech. He, on this new and unique AR development, said that they are offering this session to provide a window into the field of creative arts and it is being made possible only because of their products and customers. He further said that the attendees should provide feedback and feel inspired by Apple’s incredible Augment Reality creations in the [AR]T walk and in-store installation.
Apple’s in-store premier session started on 10th of August’2019 and is free of charge for the attendees at the Apple Stores Worldwide, the premier of which happened in the stores in London, New York, Paris, San Francisco, Hong Kong, and Tokyo. Anyone can register for the same on the company website in the section “Today at Apple.”

AR Technology To Be Used To Train The Sailors For A Combat

Augmented Reality in today’s times is growing by leaps and bounds in every field. Given the popularity and convenience of using the AR Technology, the US ONRG, i.e., The United States Office of Naval Research Global Tech Solutions have decided to reap the benefits outs of it. They have teamed up with NSWC (Naval Surface Warfare Centre) Dahlgren, to develop an AR-based training program which will make the training session feel like the soldier is present in the training environment and are given different situations to deal with. The project is called The TRACER, i.e. The Tactically Reconfigurable Artificial Combat Enhanced Reality. The TRACER project has been initially tested at the CENCESFOR, i.e. the Centre for Security Forces Detachment Chesapeake. It was tested on Naval Support Activity Northwest Annex present in Currituck County, North Carolina.
The US Office of Naval Research Global for this project has built a TRACER package that would consist of several items such as a backpack, the VR headset, and a HapTech Inc. state-of-the-art simulated weapon that is designed in a way to provide realistic recoil.
Dr. Patrick Mead who is the lead on the TRACER project said on this all-new development in the field of Augmented Reality that, “Our training system is built mostly from commercial-off-the-shelf products, so we are using widely available gaming gear. All of these present technologies combine to give us an extremely accurate weapon and helps in movement tracking capabilities as well as highly immersive simulation visual, auditory, and haptic (relating to the sense of touch) feedback. Ultimately the TRACER will provide Sailors with en engaging, dynamic and less predictable scenarios for training that would otherwise have been very expensive and time-consuming to conduct in the real world.”
It is an innovative product and depicts the dynamic use of AR technology that will help the Sailors get their training for combat and that too while remaining active at sea. It is true and well said that being efficient is the foremost requirement for the job of being a Sailor. Therefore, TRACER will not only help the Sailors to get trained in the right direction with dynamic training environment but also it will help the Sailors increase their efficiency by getting trained anywhere and at any time.
The product is considered to be the best training system for the Sailors as it helps them in different ways. It is advantageous as it easily adapts to different scenarios with correct opposition forces and other location-related allocations. It can also help them as it can provide high-pressure situation which would otherwise not be so easy to create in real world.
Therefore, it is rightly contended by the manufacturers and other governmental and naval authorities that the TRACER project and its package inclusive of HapTech Inc. Simulated Weapon is very promising as it will help them incorporate different high-pressure situations for the training of Sailors which would help increase their efficiency by providing a life-like experience with the help of AR technology.

Samsung’s Galaxy Note Is Now Enhanced With Depth Camera And AR Apps

According to recent news, Samsung has incorporated a whole new dimension of cutting-edge technology and sophistication to its new Galaxy S10 4G smartphone. Samsung has also added several AR apps as well as a depth-sensing camera for 3D scanning to its all-new smartphone in a bid to successfully integrate the augmented reality technology in the device.
The South Korean multinational company has launched its two new phones – Galaxy Note 10 as well as 10+ with several new features recently. Note 10 comes packed with a total of 3 rear-facing cameras (12 MP wide-angle, 16 MP ultra-wide and 12 MP telephoto. In fact, Note 10+ has even added a fourth camera, which is meant for depth-sensing as well as 3D scanning. This camera is called the DepthVision Camera, which comes loaded with VGA sensors. Due to this addition, the smartphone Note 10+ has a plethora of augmented reality abilities as well as potential. Along with 3D scanning that can be done using the smart device, it is also possible for users to capture an object of their choice in 3D to transform it later into an animated GIF.
DJ Koh, who is the CEO of Samsung, recently released a statement in this regard saying that from the very beginning and inception of the company’s Galaxy Note, it has been regarded as the pinnacle of the best features and technologies. In fact, the company itself has very popular, thanks to its Galaxy Note phones. The Galaxy Note 10 essentially re-imagines this entire promise for all the modern and current Note fans who use their smartphones in order to take their creativity and productivity to a whole new level and who flow between endeavors and ideas effortlessly at a moment’s notice.
The best thing is that this is all just the tip of the iceberg, and there is a lot more on the horizon. The tech company has even launched its very own augmented reality app that the company calls Quick Measure. The Quick Measure app is rather similar to the Measure tools that Google and Apple offer. Furthermore, users can even utilize the DepthVision Camera and the S-Pen to do some good-old augmented drawing according to their fancy. So now, you can doodle and draw to your heart’s content with the blend of these two features to create illustrations in order to track space as well as physical objects.
Therefore, it would not be wrong to say that augmented reality, as well as its multitude of applications that are swiftly entering the world of smartphones and other tech gadgets, is good news not just for companies but also for the millions of consumers worldwide. It looks like the world is all set to enter into an all-new era of augmented reality smartphones. Talking about Samsung, amazing things are on the horizon for the company as it is ready to delve into the world of augmented reality headfirst and do some great things for its fans.